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Connect Shopware 6 to Zalando Partner Program and Sell on Major Marketplaces

Shopware 6's structured product model is a strong foundation for Zalando Partner Program - but you still need inventory and order sync across each marketplace. Koongo's wizard provides that layer and keeps every marketplace in sync automatically.

*Kostenloser Tarif verfügbar. Keine Kreditkarte erforderlich. Bezahlte Tarife ab 24 € / Monat.

Was ist die Shopware 6 + Zalando Partner Program Integration?

Koongo connects your Shopware 6 store to Zalando Partner Program, syncing your listings, inventory, and orders so you can sell on major marketplaces from one place. Shopware 6's structured attribute model maps cleanly into each marketplace's listing requirements. Your titles, prices, availability, and images flow from Shopware 6 into each marketplace, where shoppers browse and buy directly. Koongo's integration wizard guides you through setup step by step - connecting your store, configuring product settings, order synchronization, and data submission, with no coding needed. Each marketplace has its own categories and requirements, and Koongo's Category Mapping aligns your Shopware 6 data to meet each one's specifications. Once your listings are live, Koongo automatically imports your Zalando Partner Program orders into Shopware 6 store and keeps inventory synced in near real-time. You manage marketplace orders alongside your regular orders, simplifying fulfillment from one place, while Koongo's Rules Editor lets you refine product data and pricing per marketplace.

Key Benefits:

What it takes to sell on Zalando - and where merchants self-qualify

Europe's largest fashion marketplace Zalando is Europe's largest pure-play fashion e-commerce platform, with roughly 50 million active customers. It's premium-leaning and fashion-focused - not a horizontal marketplace, but fashion only. That makes it a strong fit for fashion brands and a poor one for general retail.

Multi-country reach by default Zalando ships across most of Europe - Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Belgium, Poland, the Czech Republic, Sweden, and Denmark, plus growth markets. A brand approved by Zalando typically gets multi-country reach by default.

The brand-approval gate Selling on Zalando is invitation-and-application based - Zalando approves your brand before you can list. This is the most important step to know about up front. If your brand isn't approved, no integration changes that, so it's worth confirming your fit here before anything else.

Fashion-specific listing requirements After approval, listings need fashion attributes - target gender, age group, material composition, garment fit, color family, size system per country - plus high-quality images on neutral backgrounds and an accurate EAN per variant. Koongo's Zalando Partner Product Feed maps these mandatory fields, including Model ID rules for size and color variations, through the Rules Editor and Category Mapping.

Vom Verbindungsproblem zum automatisierten Verkauf
in 3 einfachen Schritten

1
Erstellen Sie Ihr Koongo-Konto, starten Sie Ihren kostenlosen Plan und verbinden Sie Ihren Shopware 6-Shop.
2
Richten Sie die Verbindung zu Zalando Partner Program ein und automatisieren Sie Ihre Produkteinträge – ohne manuelle Arbeit.
3
Beginnen Sie, neue Verkäufe von Zalando Partner Program zu generieren. Verfolgen und verwalten Sie Ihre Bestellungen direkt in Ihrem Shopware 6-Shop.

Warum jetzt? Was steht auf dem Spiel?

Wenn Sie Shopware 6 mit Koongo mit Zalando Partner Program verbinden
  • Erreichen Sie sofort neue Kunden auf Zalando Partner Program

  • Erhöhen Sie die Produktvisibilität und steigern Sie den Umsatz

  • Vermeiden Sie Fehler, die zu Angebotsablehnungen oder Überverkäufen führen

  • Schaffen Sie mehr Zeit und konzentrieren Sie sich auf das Wachstum Ihres Unternehmens

Wenn Sie diesen Prozess nicht automatisieren:
  • Verpassen Sie Umsätze aufgrund von verzögerten Aktualisierungen

  • Riskieren Sie Überverkäufe oder die Verletzung von Plattformrichtlinien

  • Verbringen Sie Stunden damit, Produkt- oder Bestellprobleme manuell zu beheben

  • Erlauben Sie es Wettbewerbern, schneller Angebote zu erstellen und mehr zu verkaufen

Häufig gestellte Fragen

No developer needed. Koongo's integration wizard walks you through connecting your Shopware 6 store to Zalando Partner Program, configuring product settings, order synchronization, and data submission - no coding required.
Koongo connects Shopware 6 to major Zalando Partner Program including Amazon, eBay, Bol, Allegro, Zalando, Cdiscount, Fnac, and many more. From one connection, you can list, sync inventory, and manage orders across the marketplaces you choose.
Koongo keeps your inventory synced in near real-time between Shopware 6 and your Zalando Partner Program. When a product sells out in Shopware 6, your listings update automatically, reducing the risk of overselling across channels.
Yes. Koongo automatically imports your Zalando Partner Program orders into your Shopware 6 store and syncs your inventory. You handle marketplace orders alongside your regular Shopware 6 orders, simplifying fulfillment from one place.
Yes. Each marketplace has its own categories, required attributes, and sometimes brand approval. Koongo's Rules Editor and Category Mapping align your Shopware 6 data to each marketplace's requirements so your listings meet their specifications.
Yes. Koongo offers a free plan with no credit card required. You can connect your Shopware 6 store, set up your Zalando Partner Program through the wizard, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. From one Shopware 6 connection, Koongo manages listings, inventory, and orders across multiple Zalando Partner Program at the same time. The Rules Editor lets you tailor products and data per marketplace.