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Connect Custom Platform to Zalando Connected Retail and Sell on Major Marketplaces

Selling on Zalando Connected Retail from a custom or non-standard store means keeping listings, inventory, and orders in sync across each marketplace. Koongo's wizard connects any store setup, automates your listings, syncs inventory, and imports orders into your order management system.

Zalando Connected Retail Detail Kostenlosen Tarif starten
*Kostenloser Tarif verfügbar. Keine Kreditkarte erforderlich. Bezahlte Tarife ab 24 € / Monat.
Custom Platform
Zalando Connected Retail

Was ist die Custom Platform + Zalando Connected Retail Integration?

Koongo connects your Custom Platform to Zalando Connected Retail, syncing your listings, inventory, and orders so you can sell on major marketplaces from one place. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo connects your product data to each marketplace, where shoppers browse and buy directly. Koongo's integration wizard guides you through setup step by step - connecting your store, configuring product settings, order synchronization, and data submission, with no coding needed. Each marketplace has its own categories and requirements, and Koongo's Category Mapping aligns your data to meet each one's specifications. Koongo also offers predefined templates that simplify setup for custom environments. Once your listings are live, Zalando Connected Retail orders are imported into your order management system and inventory stays synced in near real-time, with Koongo's Rules Editor letting you refine product data and pricing per marketplace.

Key Benefits:

What it takes to sell on Zalando - and where merchants self-qualify

Europe's largest fashion marketplace Zalando is Europe's largest pure-play fashion e-commerce platform, with roughly 50 million active customers. It's premium-leaning and fashion-focused - not a horizontal marketplace, but fashion only. That makes it a strong fit for fashion brands and a poor one for general retail.

Multi-country reach by default Zalando ships across most of Europe - Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Belgium, Poland, the Czech Republic, Sweden, and Denmark, plus growth markets. A brand approved by Zalando typically gets multi-country reach by default.

The brand-approval gate Selling on Zalando is invitation-and-application based - Zalando approves your brand before you can list. This is the most important step to know about up front. If your brand isn't approved, no integration changes that, so it's worth confirming your fit here before anything else.

Fashion-specific listing requirements After approval, listings need fashion attributes - target gender, age group, material composition, garment fit, color family, size system per country - plus high-quality images on neutral backgrounds and an accurate EAN per variant. Koongo's Zalando Partner Product Feed maps these mandatory fields, including Model ID rules for size and color variations, through the Rules Editor and Category Mapping.

Vom Verbindungsproblem zum automatisierten Verkauf
in 3 einfachen Schritten

1
Erstellen Sie Ihr Koongo-Konto, starten Sie Ihren kostenlosen Plan und verbinden Sie Ihren Custom Platform-Shop.
2
Richten Sie die Verbindung zu Zalando Connected Retail ein und automatisieren Sie Ihre Produkteinträge – ohne manuelle Arbeit.
3
Beginnen Sie, neue Verkäufe von Zalando Connected Retail zu generieren. Verfolgen und verwalten Sie Ihre Bestellungen direkt in Ihrem Custom Platform-Shop.

Warum jetzt? Was steht auf dem Spiel?

Wenn Sie Custom Platform mit Koongo mit Zalando Connected Retail verbinden

  • Erreichen Sie sofort neue Kunden auf Zalando Connected Retail

  • Erhöhen Sie die Produktvisibilität und steigern Sie den Umsatz

  • Vermeiden Sie Fehler, die zu Angebotsablehnungen oder Überverkäufen führen

  • Schaffen Sie mehr Zeit und konzentrieren Sie sich auf das Wachstum Ihres Unternehmens

Wenn Sie diesen Prozess nicht automatisieren:

  • Verpassen Sie Umsätze aufgrund von verzögerten Aktualisierungen

  • Riskieren Sie Überverkäufe oder die Verletzung von Plattformrichtlinien

  • Verbringen Sie Stunden damit, Produkt- oder Bestellprobleme manuell zu beheben

  • Erlauben Sie es Wettbewerbern, schneller Angebote zu erstellen und mehr zu verkaufen

Häufig gestellte Fragen

No developer needed. Koongo's integration wizard walks you through connecting your Custom Platform store to Zalando Connected Retail, configuring product settings, order synchronization, and data submission - no coding required.
Koongo connects Custom Platform to major Zalando Connected Retail including Amazon, eBay, Bol, Allegro, Zalando, Cdiscount, Fnac, and many more. From one connection, you can list, sync inventory, and manage orders across the marketplaces you choose.
Koongo keeps your inventory synced in near real-time between Custom Platform and your Zalando Connected Retail. When a product sells out in Custom Platform, your listings update automatically, reducing the risk of overselling across channels.
Yes. Koongo automatically imports your Zalando Connected Retail orders into your order management system and syncs your inventory. You handle marketplace orders alongside your regular Custom Platform orders, simplifying fulfillment from one place.
Yes. Each marketplace has its own categories, required attributes, and sometimes brand approval. Koongo's Rules Editor and Category Mapping align your Custom Platform data to each marketplace's requirements so your listings meet their specifications.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, set up your Zalando Connected Retail through the wizard, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. From one Custom Platform connection, Koongo manages listings, inventory, and orders across multiple Zalando Connected Retail at the same time. The Rules Editor lets you tailor products and data per marketplace.

Die Verbindung zwischen Custom Platform und Zalando Connected Retail ist für Sie bereit

Starten Sie Ihren kostenlosen Plan, verbinden Sie Ihr Geschäft und beginnen Sie noch heute mit dem Verkauf auf Zalando Connected Retail – alles von Ihrem Custom Platform-Konto aus, unterstützt von Koongo.

Beginnen Sie mit dem Verkauf auf Zalando Connected Retail von Custom Platform aus